WASHINGTON -- The times truly are out of joint when the most important
IPO -- initial public offering -- of 2010 could come from what was American
capitalism's iconic corporation for most of its 102 years. Andrew Bary,
writing in Barron's, says General Motors "may go public in the second half
of this year, and its stock market value could top $50 billion, more than
Ford's $40 billion."
This is justice under today's state capitalism: Ford took on $23.6
billion in debt to avoid becoming dependent on Washington, whereas GM shed
much of its debt by becoming dependent. Washington, Bary explains, turned
most of its $50 billion loan to GM into 60.8 percent ownership, the United
Auto Workers got 17.5 percent for forgoing a $20 billion health care claim
against the company, and Canada's government got an 11.7 percent stake for
$9 billion.
Detroit's long drive down the crumbling road to disaster is chronicled in
"Crash Course" by Paul Ingrassia, formerly of The Wall Street Journal. It is
a story of the hubris of a corporate oligopoly and the myopia of a union
monopoly.
When Henry Ford said people could have his cars in any color they wanted
as long as it was black, the actual name of the color was, portentously,
"Japan black enamel." But in 1927, GM hired Harley Earl, whose father
designed custom cars for Hollywood stars, to head its Art and Color Section,
a harbinger of Detroit's emphasis on cars as "visual entertainment" --
Earl's phrase -- rather than on the technological improvements Japanese
automakers would come to emphasize.
Enchanted by stabilizer fins on World War II P-38 fighter planes, Earl
put tail fins on 1948 Cadillacs. By 1959 the fins were almost as high as the
car's roof. The chrome protrusions Earl put on Cadillacs' front bumpers were
at first supposed to project power by resembling artillery shells. Soon,
Ingrassia writes, they were nicknamed "dagmars" after the breasts of a
television starlet.
But in 1959, an ad showing a Volkswagen Beetle in front of a suburban
home asked, "What year car do the Jones drive?"
This, Ingrassia says, "took direct aim at annual styling changes, which
lay at the very heart of Detroit's business model."
When Lee Iacocca ran Chrysler, it spent $2 million on gold-plated faucets
and other trimmings on the company's suite at the Waldorf. Even in the late
1980s, GM had segregation by rank in the "salaried men's rest room" and the
"hourly men's rest room." Still, the UAW hourly workers flourished.
In 1970, a 67-day strike against GM won, Ingrassia reports, "the
company's 400,000 hourly workers (triple what the Big Three's combined
total would be 40 years later) a 30 percent wage hike over the next three
years." Soon thereafter, workers could retire at any age with a full pension
after 30 years on the job. "If the retiree lived to be 79 or older,"
Ingrassia writes, "he or she would spend more years drawing a full pension
than actually working."
Those still working did so under rules so complex that the (BEG
ITAL)table of contents(END ITAL) of the contract was almost 20 pages long.
Other autoworkers were unenthralled by such UAW triumphs: In 1986, the UAW
abandoned its attempt to unionize Honda's Marysville, Ohio, plant by secret
ballot plebiscite. It did not have the votes. Today, organized labor wants
"card check" organizing so it can dispense with secret ballots.
By the turn of this century, GM was being kept afloat by its financing
arm, GMAC, which was deeply into subprime mortgages. Ingrassia dryly notes:
"Some GM dealers in Southern California were taken aback when customers
bristled at being asked to fill out a GMAC credit report for a car loan.
They hadn't needed a detailed credit report to get a mortgage from GMAC on
their new home."
Studebaker shut down in 1966, and American Motors was absorbed by
Chrysler in 1987. But compassionate government has stopped the Darwinian
culling of the herd.
When Washington bailed out Chrysler in the late 1970s, Alan Greenspan,
then a Wall Street consultant, said the danger was not that the rescue would
fail but that it would work, thereby whetting Washington's appetite for
interventions. The bailout "worked" in that the government made money from
it and Chrysler survived to be rescued 30 years later by an administration
that, as a wit has said, can imagine the world without the internal
combustion engine but not without Chrysler.